Our approach
Story Development
Right from the start we are working hard to make your video a success. We do the research required to really understand what is special about the people, places and things in your story. That could mean reading press, articles or books. It almost always means location scouting and pre-interviews to really soak in the story's potential drama and interest. So when we are ready to start rolling camera and sound, we have already absorbed a wealth of knowledge that we can draw on to inform our choices on set.
Capturing Images and Sounds
Interviewing skills are probably the number-one thing that sets us apart. Because we really do our homework, our interviewees feel like they are talking to an intelligent friend who truly wants to understand their story better. This puts them at ease and allows them to open up and share more of their passion for what they do. We then combine these interviews with great cinematography that brings everything to life, allowing audiences to really experience what makes your story unique.
Shaping Meaningful Stories
We are always thinking about your audience. Our goal is to engage them with a story that appeals to their natural human curiosity. We do this by shaping story arcs with great music and editing that keep audiences wanting to see what happens next. Our goal is to entertain and inform at the same time so that viewers want to hang out with your brand and learn more about you. We love what you do and we want the world to love it too.